The Pros and Cons of Freelancing in Digital Marketing
Are you planning to start a freelancing career in Digital Marketing or looking for a way to quit your current job and be your own boss?
Whichever be the case, this write-up is for you. Such decisions are not easy and often confusing. Hence we have listed out the pros and cons list on your behalf before you start treading the waters.
There are multiple niches in digital marketing where you could freelance, some of these require more technical skills than the others. Content marketing, social media management, Search Engine Optimization, and Search Engine Marketing are some of the digital marketing specializations. Content Marketing can be divided further into content distribution, strategy, and writing. Content strategy involves charting out a client’s content plan. This includes finding out what type of content most appeals to your client’s target audience. With content writing, of course, comes writing and there are many subtypes to choose to specialize in like eBooks, blog articles, website copy, landing pages, and even more varieties. Content distribution focuses on promoting the content of your client, aimed at driving the audience to their sites.
Then there’s social media management where you are chief in charge of your client’s social media handle. Here you have to post content that entails promoting your client’s brand or business on their social channels. Even though it might seem like an easy job to do, there is a discipline to it and you must be aware of how to surf through the algorithms to use it to optimize reach and engagement.
SEO and SEM are the other limbs of digital marketing where Search Engine Optimization is the method you use to rank your client’s website organically on a search engines’ page while Search Engine Marketing refers to the process of increasing a client’s visibility on search engines through paid methods such as PPC ads.
These are your options when choosing your niche as a digipreneur, how to choose your niche is however a different topic altogether.
Now that you have a fair understanding of what is the work most likely to be like, let’s get to the pros and cons.
